Strategic management

Introduction to your Course Companion

How to use this book

Part 1. Strategy

1.1. Thinking like a strategist

1.2. Strategic themes

Part 2. Core Areas of the Curriculum

2.1. What is strategy?

2.2. Strategic planning and control in organisations

2.3. Analysis of the macro (far) environment

2.4. Analysis of the industry

2.5. Analysis of the customer interface (markets and products)

2.6. Competitive advantage

2.7. Resource analysis

2.8. The value chain

2.9. Organisational culture

2.10. Growth and development

2.11. Internal and external methods of development

2.12. Internationalisation

2.13. Choosing your strategy

2.14. Suitability, feasibility and acceptability (SFA) of the strategy

2.15. Implementing your strategy

2.16. Strategic leadership issues

Part 3. Study, Writing and Revision Skills

3.0. Introduction

3.1. Reflective learning

3.2. Useful ways to think

3.3. Motivation and time management

3.4. Speed reading

3.5. Memory techniques

3.6. Making the most of your lectures

3.7. Making the most of your seminars

3.8. Essay writing techniques

3.9. Writing in an academic style

3.10. Case study analysis

3.11. Presentation and examination hints and tips

Glossary

References

Author Index

Subject Index