The Global business: four key marketing strategies

Global marketing : theory and practice / Erdener Kaynak

A method for cross-cultural comparisons for global strategies / Emmanuel J. Cheron, Thomas C. Padgett, Walter A. Woods

An information processing interpretation of cross-national consumer characteristics / Richard W. Olshavsky, David J. Moore. Jeen-Su Lim

Euroconsumers? : a three-country analysis of the feasibility of product value standardization / Petr Chadraba, Helene Czepiec

Stereotyping, buyer familiarity, and ethnocentrism : a cross-cultural analysis / Joseph B. Chasin, Hartmut H. Holzmuller, Eugene D. Jaffe

Global location strategy / James C. Leontiades

Transferability and adaptability of products and promotion themes in multinational marketing : MNCs in LDCs / Warren J. Keegan, Richard R. Still, John S. Hill

A comparison of sales activities in an international setting / William C. Moncrief.

The role of environmental factors in the purchase of foreign industrial products / John C. Crawford, Charles W. Lamb

International advertising in cross-cultural environments / Rita Martenson

Marketing : perspectives from the Third World / Christopher A. Ross, Ronald McTavish

Multinational strategic planning for Third World markets / Leslie M. Dawson

Incidence of market typologies and pattern of marketing activity performance in selected African countries / Kofi Q. Dadzie, Ishmael P. Akaah, Edward A. Riordan

Market power vs. marketing prowess as determinants of company performance in LDCs : the case of Venezuela / Luis V. Domínguez

Strategy development for manufactured exports of Third World countries to developed countries / Robert D. Schooler, Albert R. Wildt, Joseph M. Jones

What can Third World countries learn from China? / Hans B. Thorelli.

Innovative state-guided economic institution building in Hungary : some developmental lessons for countries with insufficiently competitive markets / Jacob Naor, Peter Akos Bod

Negotiations in the People's Republic of China : an empirical survey of American and Chinese negotiators' perceptions and practices / James A. Brunner, Anthony C. Koh

Views of trade activity with the former Soviet Union and China by U.S. manufacturers / Robert D. Hisrich, Michael P. Peters

The China market and lessons from successful exporters / Vishnu H. Kirpalani, Wayne R. Robinson

Joint venture strategies for marketing in China / Lynette L. Knowles, Ike Mathur.