Misbehaving: the making of behavioral economics

Preface

I. Beginnings: 1970-78

1. Supposedly Irrelevant Factors

2. The Endowment Effect

3. The List

4. Value Theory

5. California Dreamin'

6. The Gauntlet

II. Mental Accounting: 1979-85

7. Bargains and Rip-Offs

8. Sunk Costs

9. Buckets and Budgets

10. At the Poker Table

III. Self-Control: 1975-88

11. Willpower? No Problem

12. The Planner and the Doer

Interlude

13. Misbehaving in the Real World

IV. Working with Danny: 1984-85

14. What Seems Fair?

15. Fairness Games

16. Mugs

V. Engaging with the Economics Profession: 1986-94

17. The Debate Begins

18. Anomalies

19. Forming a Team

20. Narrow Framing on the Upper East Side

VI. Finance: 1983-2003

21. The Beauty Contest

22. Does the Stock Market Overreact?

23. The Reaction to Overreaction

24. The Price Is Not Right

25. The Battle of Closed-End Funds

26. Fruit Flies, Icebergs, and Negative Stock Prices

VII. Welcome to Chicago: 1995-Present

27. Law Schooling

28. The Offices

29. Football

30. Game Shows

VIII. Helping Out: 2004-PRESENT

31. Save More Tomorrow

32. Going Public

33. Nudging in the U.K.

Conclusion: What Is Next?

Notes

Bibliography

List of Figures

Acknowledgments

Index