Social media and public relations: eight new practices for the pr professional

Introduction: when social media meets pr, communication unites with technology

PR practice #1: the PR policymaker

New practice #2: The internal collaboration generator

New practice #3: The PR technology tester

New practice #4: The communications (comms) organizer

New practice #5: The pre-crisis doctor

New practice #6: The relationship analyzer

New practice #7: Reputation task force member

New practice #8: master of the metrics

Using your new pr practices to become an influencer & change agent

The future of pr and social media.