The marketing power of emotion

Book Cover
Author
O'Shaughnessy, John
Publisher
Oxford University Press
Publication Date
c2003
Language
English
Book
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Subjects

Subjects
Advertising
Advertising -- Psychological aspects
Consumer behavior
Consumers
Consumers -- Psychology
Decision making
Decision making -- Psychological aspects
Economic aspects
Electronic books
Emotions
Emotions -- Economic aspects
Marketing
Marketing -- Psychological aspects
Psychological aspects
Psychology

More Details

Contributors
O'Shaughnessy, Nicholas J.,1954
O'Shaughnessy, Nicholas J.,1954- author
ISBN
9780195150568
9780195348668

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