Undressing the ad: reading culture in advertising / Katherine T. Frith
Finding the path to signification: undressing a Nissan Pathfinder direct mail package / Elizabeth Pauline Lester
Sponsorship, globalization, and the Summer Olympics / Matthew P. McAllister
The Paco man and what is remembered; new readings of a hybrid language / Morris B. Holbrook and Barbara B. Stern
As soft as straight gets; African American women and mainstream beauty standards in haircare advertising / Ernest M. Mayes
We can't duck the issue; imbedded advertising in the motion pictures / Linda K. Fuller
Ideology in public service advertisements / Chemi Montes-Armenteros
The cultural politics of prevention: reading anti-drug PSAs / Michael J. Ludwig
The diesel jeans and workwear advertising campaign and the commodification of resistance / Daniel R. Nicholson
Cultural capital; the cultural economy of U.S. advertising / Christian Vermehren
The secret of my desire: gender, class, and sexuality in lingerie catalogs / Angharad N. Valdivia.
