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Getting the money: how to succeed in fundraising for public and nonprofit libraries
Author
Publisher
Libraries Unlimited
Publication Date
2009
Language
English
Description
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Table of Contents
From the Book
Preface
Acknowledgments
Introduction
1. Getting Them Hungry (Putting Out the Bait)
Need for Change
Communicating with Stakeholders
Raising Expectations
Surveying Your Community
Identifying Stakeholders and Linking Communications
2. Cleaning Out the Kitchen
Minimizing Dysfunctional Myths
Assessing Effectiveness and Efficiency
Getting Rid of the Baggage
Minimizing the Negative Rumor Mill
Clarify and Codify Policies, Procedures, Feedback, and Control System
Educate and Inform the Staff
3. Organizing the Kitchen (Strategic Thinking)
Personal Knowledge and Skills Development
Develop Your Own Vision, Values, Mission, and Even Dreams for the Library
Do Your Homework
Build Your Case Statement
Learn to Observe and Chart Group Dynamics in Meetings
Learn to Learn
Learn to Educate Others
Learn to Present
Stories about Yourself, Your Organization, and Your Goals
Understanding Financial Management Realities
Determine Your Authority
Analyzing Your Community
Elected Officials
Users
Community Organizations
Making Cities Stronger
Natural Stakeholders
Organizations That Want to Ride Your Publicity Coat Tails
Donors
Identify the Barriers
Financial Limitations
Knowing Who to Talk to When
Understand the Impact of Change
Graphic to Neographic Content
Singular Processes to Mass Processes
Mono Access to Multidimensional Access Points
Single to Many Simultaneous Users
Singular to Collaborative Organizations
Ownership Orientation to Access Orientation
Rights of Ownership to Licensing and Stricter Copyright
Government Mandates
Self-Service
Experiential Library
Gatekeeper to Facilitator
Fortress to Pipeline
Frey's Thesis
The Internet World
Get Your Vision Out to the Public
Team Building
Creating the Learning Organization
Personnel Management
Change Management
Strategic Planning
Build a "Go-to-Team"
Media Relations
Understanding and Cultivating Relationships
Differences in Groups or Organizations
Development Departments of Parent Organization
Museums
Library Schools or Other Schools with Student Resources
Corporate Leaders and Influential Citizens
Local Foundations
Angels
Muscle People
Devils
Leadership and Support for Formal Support Groups
External Organization Development
Create New Stakeholders
Build Alliances with Stakeholders
Build Alliances with Neighborhood Organizations
Final Kitchen Cleaning
4. Getting Good Equipment: Skillets, Pots and Pans, Knives, and Cookbooks
Community Relations Office (CRO)
Formal Support Groups
Friends of the Library
Library Foundation
Junior Friends
Staff Associations
Volunteers
Staff
Communication Tools and Techniques
Branding
Advocacy
Media Storm Firefighting
Testimonials
Anecdotes
Rethinking Your Look
Dealing with the News Media
Toolkit with the News Media
Finding Cookbooks
Fundraising and Development
Happy Cooking
5. Nibbles and Starter Recipes
Community Organization Presentations
Book Sales
Sponsored Book Fairs
Cookbooks
Naming Opportunities
Bookplates
Donated Subscriptions
Service or Product Donations
Public Programming
Golf Tournament and Baseball Games
Fees for Services
Small Community Foundation Grants
Partnerships with Other Cultural Institutions
Partnerships with Fellow Government Agencies
Charitable Planned Giving
Remainder Trusts
Wills and Bequests
Direct Mail Campaigns
Endowments
State Funding
Federal Funding
Innovative Commercial Approaches
Credit Card Programs
Transit Companies
Stay in the Library Forever
Creative Projects with Dedicated Supporters
Raising Money Online
6. Holiday Menus (Strategies to Get Major Funds)
Marketing Campaign Themes
Collection Excellence
Channels beyond the Print Collection
Funding New Technology
Public Programming
Building Campaigns
Diversity
Community Building
Go for Excellence
Private Funding Campaigns
Corporate or Business Approaches
Major Capital Campaigns
Family Foundations
Library Foundations
Community Foundations
Affinity Groups
Government Sources
Online Funding
Local Referendums
Tax Limitation Overrides
Increasing Statutory Limitations
Bond Issues
Revenue Entitlements
Running Campaigns for Referendums
Getting Started
Researching and Obtaining Legal Support and Authority
Creating the Case Statement
Expanding the Go-to-Team
Creating a Separate Campaign Committee
Polls
Consultants
Endorsements
Gaining Momentum
Getting the Money for the Campaign
Speakers' Bureau
Door-to-Door Campaigning
Telephone Banks
Opposition
In the Home Stretch
Down to the Wire
Closing Out
7. The Keys to the Financial Castle Kitchen
Strategic Thinking and Focus
Always Selling Yourself and the Library
Use Creative Ways to Get Publicity
KISS
Create a Must-Visit List
Selling with Sizzle
Star Power
Leveraging Funding
Building Relationships
Community Connectedness
Bring in Outside Talent to the Project
People with Clout
People Who Care
Scout for Talent Outside Your Community
Political Savvy
Nurturing Political Leaders
Build a Constituency
Build on Success
Family Celebrations
Building a Reputation for Success
Leveraging Assets
The Mixed Revenues Approach
Producing Proposals for Starter Funding
Find the Talent
Conceptual Visioning
Create a Buzz
Managing the Process
Communications Program
Donor Management Program
Decision Support Program
MyLibrary
OurLibrary
Just Do It
Appendix
Bibliography
Index
Excerpt
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Author Notes
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More Details
ISBN
9781591585978
159158597
159158597
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