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Public relations: the basics
Public relations: the basics
Author
Smith, Ronald D
Publisher
Routledge
Publication Date
2014.
Language
English
Book
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Table of Contents
From the Book
A first look at public relations
Public relations in society
Types of public relations
Practicing public relations
Public relations planning: phase 1: research
Public relations planning: phase 2: strategy
Public relations planning: phase 3: tactics
Public relations planning: phase 4: evaluation
Appendix: Careers in public relations.
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Subjects
Subjects
Electronic books
Public relations
More Details
Contributors
ProQuest (Firm)
ISBN
9780415675833
9780415675840
9780203798904
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