Lululemon and the future of technical apparel

Prologue: The end of the surf, skate, and snowboard business

From California to Calgary

The seventies

Fine as wine

Lessons learned

The shift

The next level

The rise of snowboarding

Hard times

The business of snowboarding

The genesis of lululemon

The world in 1998

lululemon takes shape

A retail operation

Moving on

Goals, culture, and people development

Toronto

Other expansions

The business of family

Looking south

The valuation

Change management

The IPO

After Bob

The founder and the CEO, revisited

Friction with the board

Departure

A problem with pants

Damage control

The interview

End of the road

Lost and found

The personal side

The future of athletic apparel

Lessons applied

lululemon 2025

To the horizon

Integrity: Without it, nothing works.