Marketing research for the tourism, hospitality and events industries

Book Cover
Author
Kolb, Bonita M
Publisher
Routledge
Publication Date
2018.
Language
English
Book
 Show Edition
Available from another library
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Place Hold

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Subjects

Subjects
Entertainment events
Entertainment events -- Research -- Methodology -- Textbooks
Hospitality industry
Hospitality industry -- Research -- Methodology -- Textbooks
Marketing research
Marketing research -- Methodology -- Textbooks
Methodology
Research
Tourism
Tourism -- Research -- Methodology -- Textbooks

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ISBN
9781138042162
9781138042148

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