Introduction: How to write like an angel and sell like a demon
Harnessing the power of emotional copywriting to persuade your prospects
Three big ideas you should use before benefits
A powerful process for developing customer empathy
Flattery will get you everywhere
The ancient Greek secret of emotionally engaging copy
Copywriting and connecting on social media
Yes! I want your tips on the best way to ask for the order
Five pleasure-inducing techniques for copywriters
How to engage your imagination and free your creativity
Finding your voice (and that of others)
The definitive way to judge when grammar matters in copywriting
An age-old method of injecting life into your sales pitch.
