Introduction: Can Virtue Be Taught?
Down from the Mountaintop
Back to the Mountain: Living Our Values
An Aristotelian Approach to Business
How Not to Think About Business: Myths and Metaphors
The Language of Dehumanization
Attila the Hun and Other Business Heroes
Metaphors of Mayhem, Visions of Civility
"It's a Jungle Out There!"
"Business as a Battlefield"
"An Efficient Money-Making Machine"
"The Information Revolution"
Competition and Cowboy Capitalism
The Myth of the Entrepreneur
The Myth of the Profit Motive
A Better Way to Think About Business: The Meaning of Integrity
The Virtues of Free Enterprise
Without Integrity: The Hypocrite, the Opportunist, and the Chameleon
Revisioning the Corporation: The Company as Community
The Corporation as Citizen
The Virtues of a Corporate Culture
Corporate Codes of Ethics: What Are They For?
Business, Merit, and Excellence
The Meaning of Leadership
Being and Doing: The Nature of the Virtues
A Catalog of Business Virtues
Amiability (Friendliness)
Cooperativeness (Teamwork)
Determination (Persistence, "Stick-to-itiveness")
Independence (the "Outlaw")
Putting It All Together: Ethical Styles
Conclusion: Looking Forward to Integrity.
