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Sponsorship in marketing: effective communication through sports, arts and events
Sponsorship in marketing: effective communication through sports, arts and events
Author
Cornwell, T. Bettina
Publisher
Routledge
Publication Date
2014.
Language
English
Book
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Description
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NoveList
Published Reviews
Table of Contents
From the Book
How We Got Here
Views of Sponsorship
Sponsorship Audiences Strategy and Objectives
How Sponsorship Works
Leveraging and Activation
Establishing Sponsorship Portfolios
Measuring Sponsorship Outcomes
Evaluating Sponsorships
Ambushing and Legal Issues
Relationships Beginning Managing Ending
Memory for Sponsorship Relationships
Internal Audiences for Sponsorship
Public Policy and Social Responsibility.
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Subjects
Subjects
BUSINESS & ECONOMICS / Marketing / General
Corporate sponsorship
Marketing
Performing arts sponsorship
Special events
Special events -- Marketing
Sponsoring
SPORTS & RECREATION / Business Aspects
SPORTS & RECREATION / General
Sports sponsorship
More Details
ISBN
9780415739801
9780415739795
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