Conversational marketing: why conversations create the best customer experience, grow leads, and shorten sales cycles

Introduction : The Shift from Supply to Demand

Part I. The Rise of Conversational Marketing and Sales. Your website is leaking revenue (here’s how to fix it) ; The rise of messaging ; The rise of chatbots ; Replacing lead capture forms with conversations ; Ending The Family Feud Between Marketing And Sales

Part II. Getting Started with Conversational Marketing. Step One : Add Real-Time Messaging To Your Website And Start Capturing More Leads ; Step Two : Give Your Email Marketing Strategy A Real-Time Makeover ; Step Three : Master The Art (And Science) Of Qualifying Leads Through Conversation ; Step Four : Filter Out The Noise And Target Your Best Leads ; Step Five: Build A Lead Qualification Chatbot (Without Writing A Single Line Of Code)

Part III. Converting Conversational Marketing Leads into Sales. How To Put Your Sales Funnel On Autopilot ; How Sales Teams Can Create A Better Buying Experience With Real-Time Conversations ; How To Send Sales Email Sequences That Buyers Will Actually Engage With ; Conversational Account-Based Marketing (Abm) And Selling (Abs)

Part IV. After The Sale. Continuing The Conversation ; A conversational approach To customer success ; Measuring Conversational Marketing and Sales Performance.