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Marketing and American consumer culture: a cultural studies analysis
Marketing and American consumer culture: a cultural studies analysis
Author
Berger, Arthur Asa
Publisher
Palgrave Macmillan
Publication Date
c2016.
Language
English
Book
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Table of Contents
From the Book
Introduction : martians and marketers
The semiotics of marketing : selling with signs
A psychoanalytic approach to marketing
Sociological theory : the group sells
Marxism and marketing
The anthropology of marketing
Marketing memes : antiquity and modernity
marketing the self
Marketing something : advertising cruise tourism
Marketing the president : political marketing
Marketing to millenials
Marketing and social media
Marketing countries
Marketing theory
The technician of desire
Coda : marketers and martians.
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Subjects
Subjects
Consumers
Consumers -- United States
Consumption (Economics)
Consumption (Economics) -- Social aspects
Consumption (Economics) -- Social aspects -- United States
Discourse analysis
Marketing research
Semiotics
Social aspects
Study and teaching
Study skills
United States
United States -- Study and teaching
More Details
ISBN
9783319473277
331947328
9783319473284
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