Olympic tourism

List of Tables

List of Figures

Preface

Acknowledgements

Part 1.

1. Sport, tourism and the Olympic Games

2. Who are Olympic tourists?

3. The detail of Olympic tourism

4. Leveraging Olympic tourism

5. Planning for Olympic tourism

Part 2.

6. The Winter Olympic Games

7. The Games of the XXVII Olympiad in Sydney (2000)

8. The Games of the XXVIII Olympiad in Athens (2004)

9. The Games of the XXIX Olympiad in Beijing (2008)

10. The Games of the XXX Olympiad in London (2012)

Afterword

References

Index