Introduction / Marybeth Gasman
Professors and the Press / Scott Jaschik
Writing Opinion Articles / Donald E. Heller
The Art and Science of Sharing BIG IDEAS in Academic Public Speaking / Terrell L. Strayhorn
Using Social Media to Promote Scholarship : Amplify, Magnify, Clarify / Richard J. Reddick
Crafting an Online Scholarly Identity : Invention and Representation / Dafina-Lazarus Stewart
Social Media Use for Survey Distribution / Shonteria L. Johnson, Noah D. Drezner, Jason C. Garvey, & Michael Bumbry
How to Write an Influential Press Release / Kat Stein
Handling Hecklers, Controversy, and Backlash / Marybeth Gasman
Concluding Thoughts / Marybeth Gasman.