Pt. I. Introduction to general management
1. General management in economic context
2. General management in organizational context
3. roles and tasks of the general manager
Pt. II. general management process : planning
4. efficacy of strategic management
5. strategic management process
6. Fundamentals of strategy formulation
7. strategic plan : purpose, direction, and goals
8. business plan : scale and resources
9. annual plan : anticipated actions
Pt. III. Analytical concepts for the general manager
11. relationship between cash flow and growth
12. Product, marketing, and pricing strategies
13. Relating productivity and firm growth
14. Residual income, EVA, and corporate capital charges
15. allocation (redeployment) of capital (cash)
Pt. IV. General managers taking action
17. Making effective decisions
18. Organizing and aligning
22. Controlling and reporting
23. Learning and innovation
24. Public relations and advocacy
25. Reflections on general management.
