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Green your work: boost your bottom line while reducing your carbon footprint
Author
Publisher
Adams Media Corp
Publication Date
c2009
Language
English
Description
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Table of Contents
From the Book
Introduction-Going Green to Make Green
Part I. Why Should I Care?
Chapter 1. Irresistible Reasons to Green Your Business
Money Reasons
People Reasons
Planetary Reasons
Personal Reasons
Chapter 2. The Green Revolution
Green Defined
What Drives Us to Green
The Market for Green
Green Culture Manifestations
Chapter 3. The Green Business Zeitgeist
Business as Change Agent
Small Business Equals Big Power
Green Businesswomen
A Green Tipping Point
Green Business Manifestations
Part II. How Do I Care? The Office, Factory, or Warehouse
Chapter 4. Greening the Inside Space I-Maintaining Green
Opportunity: Detox Your Space
Opportunity: Energy Savings
Easy Steps to Green
Chapter 5. Greening the Inside Space II-Building or Remodeling Green
Opportunity: Greening the Location and Site
Opportunity: Resource Savings
Opportunity: Greenhouse Gas Reductions
Opportunity: Green Building Products
Certification Programs
Easy Steps to Green
Chapter 6. Greening the Outside Space-Lawns, Plants, Drives, and Roofs
Opportunity: Storm Water Management
Opportunity: Green Space
Opportunity: Water Savings
Opportunity: Green Roof
Easy Steps to Green
Chapter 7. Greening the Operation-People, Policies, and Practices
Opportunity: Paperless
Opportunity: Garbage
Opportunity: Green Employee Benefits
Opportunity: Common Sense
Mandating Behavior
Easy Steps to Green
Chapter 8. Greening the Fleet-Moving People and Product
Opportunity: Moving Employees and Customers
Opportunity: Moving Product
Opportunity: Online Selling
Opportunity: Carbon Neutrality
Easy Steps to Green
Chapter 9. Greening the Product-the Holy Grail
Opportunity: Product Trends
Opportunity: Reinvention
Opportunity: Life Cycle Assessment
Opportunity: Environmental and Social Standards
Easy Steps to Green
Chapter 10. Greening the Package-We Can Do Better
Opportunity: Less Is More
Opportunity: New Materials
Opportunity: Labeling
Easy Steps to Green
Part III. How Do I Get Them to Care?
Chapter 11. Selling Green Up and Down the Ranks-Bosses and Employees
Green Motivation
Selling Green Up the Ranks
Selling Green Sideways
Selling Green Down the Ranks
Selling Green to Your Supply Chain
A Word about Resistance
Vision-Mission-Values
Train-Inspire, Train-Inspire, Train-Inspire
Chapter 12. Marketing Green-a Formula for Success
Green Marketing Benefits
Greenwashing
Green Marketing Principles
Creating Eco-Legitimacy
Easy Steps to Green
Chapter 13. Pitfalls to Avoid-Oh, the Mistakes I've Made
Waiting to Get Started
Promoting Responsible Consumption
Not Engaging Enviros
Being Green Obsessed
Don't Stop Innovating
Zero-Tolerance Policies
Trying to Do It All at Once
Not Enough Agreement
Hogging Green Knowledge
Underestimating the Power of Green
Chapter 14. Getting Started-a Kick in the Green Jeans
Step #1. Be It to See It
Step #2. Engage in Sustainability Thinking
Step #3. Collaborate
Step #4. Map It Out
Step #5. Find the Low-Hanging Fruit
Step #6. Bulletproof It
Step #7. Communicate, Communicate
Step #8. Expect Good Things
Appendix A. Resources
Appendix B. Checklists and Surveys
Index
Excerpt
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Author Notes
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More Details
ISBN
9781598699050
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