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Design is how it works: how the smartest companies turn products into icons
Design is how it works: how the smartest companies turn products into icons
Author
Greene, Jay
Publisher
Portfolio
Publication Date
2010
Language
English
Book
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Table of Contents
From the Book
Porsche
Nike
LEGO
OXO
REI
Clif Bar
Ace Hotels
Virgin Atlantic
The intersection of business and design.
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Subjects
Subjects
Branding (Marketing)
Design, Industrial
Design, Industrial -- Case studies
Industrial design coordination
New products
New products -- Case studies
More Details
ISBN
9781591843221
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