Screening new products for potential winners / R.G. Cooper, E.J. Kleinschmidt
Technical-market research: get customers to collaborate in developing new products / A.S. Lauglaug
Successful businesses compete on quality: not costs / R. Luchs
Japanese marketing strategies in the United Kingdom / V. Wong, J. Saunders, P. Doyle
Market segmentation for pharmaceuticals / J. Lidstone
How to define your market segment / K.J. Roberts
The new marketing: devloping long-term interactive relationships / E. Gummesson
Getting closer and nicer: partnerships in the supply chain / P. Matthyssens, C. Van den Bulte
Building a customer-oriented organization / F. Cornish.
Planning for better channel management / K.G. Hardy, A.J. Magrath
Marketing to retailers: a battle for distribution? / G. Davies
Designing a long range marketing strategy for services / C. Grönroos
Successful global strategies for service companies / H. Mathe, C. Perras
Marketing strategies for leisure services / M. Stone
Quality in services: the 'softer' side is 'harder' (and smarter) / S. Vandermerwe
Competitive superiority through data base marketing / B. Shaw, M. Stone
Creating customer value by streamlining business processes / H. Vantrappen.
