The rise of the Hispanic market in the United States: challenges, dilemmas, and opportunities for corporate management

Book Cover
Author
Nevaer, Louis E. V
Publisher
M.E. Sharpe
Publication Date
c2004
Language
English

Description

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Subjects

Subjects
Amérique du Nord -- Intégration économique
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS -- Industrial Management
BUSINESS & ECONOMICS -- Management
BUSINESS & ECONOMICS -- Management Science
BUSINESS & ECONOMICS -- Organizational Behavior
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Cibles (Marketing)
Cibles (Marketing) -- États-Unis
Consommateurs américains d'origine latino-américaine
Economic integration
Electronic books
Hispanic American consumers
Industrial Management
International economic integration
Intégration économique
Management
Management Science
Market segmentation
Market segmentation -- United States
North America
North America -- Economic integration
Organizational Behavior
Segmentation du marché
Segmentation du marché -- États-Unis
Target marketing
Target marketing -- United States
United States

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ISBN
9780765612908
9781317454816
9780765612915
9781317454823
9781315699097
9781317454809

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