Pop brands: branding, popular music, and young people

"Money and TV destroyed this thing!": mediated youth, popular music and the brandscape

Music

as it should be: the work of meaning making

"I pushed my way to the front with every band I saw": mediating live music

"We are not here to endorse products; we are just here to play music": musicians in the brandscape

"Enjoy responsibly!": young people as brand co-creators

"I'm here to party

": the social narratives of brands

Brand builders

The future of mediated youth.