Building nature's market: the business and politics of natural foods

Markets and movements

Escaping asceticism: the birth of the health food industry

Living and working on the margins: a countercultural industry develops

Feeding the talent: the path to legitimacy

Questioning authority: the state and medicine strike back

Style: identifying the audience for natural foods

Drawing the line: boundary disputes in the natural foods field

Cultural change and economic growth: assessing the impact of a business-led movement.