Pt. 1. Introduction - The Marketing Environment
Ch. 1. Introduction to Strategic Marketing / Peter R. Dickson
Ch. 2. Marketing and Social Responsibility / Peter R. Dickson
Ch. 3. International Marketing / Michael R. Czinkota and Ilkka A. Ronkainen
Pt. 2. Understanding the Market
Ch. 4. Marketing Research and Information Systems / Peter R. Dickson
Ch. 5. Consumer Behavior / Jagdish N. Sheth and Balaji C. Krishnan
Ch. 6. Business-to-Business Marketing / Michael D. Hutt and Thomas W. Speh
Ch. 7. Market Segmentation and Target Markets / Penny M. Simpson
Ch. 8. Marketing's Role in New Product Development and Product Decisions / Abbie Griffin
Ch. 9. Services Marketing / K. Douglas Hoffman
Ch. 10. Marketing Channels and Distribution / Bert Rosenbloom
Ch. 11. Retailing and Wholesaling / Patrick Dunne and Robert F. Lusch
Pt. 5. Integrated Marketing Communications
Ch. 12. Integrated Marketing Communications: Advertising, Promotions, and Other MarCom Tools / Terence A. Shimp
Ch. 13. Personal Selling and Sales Management / Judy A. Siguaw
Ch. 14. Pricing Strategies and Determination / Joel E. Urbany
Pt. 7. Future of Marketing
Ch. 15. E-Marketing / John (Jack) H. Lindgren, Jr.
App. Planning for Marketing Decisions.
