The new emerging market multinationals: four strategies for disrupting markets and building brands

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Author
Chattopadhyay, Amitava
Publisher
McGraw-Hill
Publication Date
c2012
Language
English

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Subjects

Subjects
branding
Branding (Marketing)
Business & Economics
Commerce
Internet resources
Marketing & Sales
Planification stratégique
Strategic planning
Stratégie de marque

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Contributors
Batra, Rajeev
Ozsomer, Aysegul
ISBN
9780071782906
9780071782890

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