Consumer behavior: building marketing strategy

Author

Publisher

Irwin/McGraw Hill

Publication Date

c2001

Edition

8th ed.

Language

English

Description

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Subjects

Subjects

Consumer behavior
Consumer behavior -- United States
Consumer behavior -- United States -- Case studies
Market surveys
Market surveys -- United States

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Contributors

Best, Roger J
Coney, Kenneth A

ISBN

9780072316025
9780072411737
9780072416886

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