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As China goes, so goes the world: how Chinese consumers are transforming everything
As China goes, so goes the world: how Chinese consumers are transforming everything
Author
Gerth, Karl
Publisher
Hill and Wang
Publication Date
2010
Language
English
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Table of Contents
From the Book - 1st ed.
No going back?
Who gets what?
Made in Taiwan
Standardizing abundance
Branding consumer consciousness
Living in a world of fakes
Extreme markets
Environmental implications.
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Subjects
Subjects
Consumer behavior
Consumer behavior -- China
Consumption (Economics)
Consumption (Economics) -- China
Economic history
Economic history -- 21st century
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ISBN
9780809034291
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