From the Book - First trade paperback edition
I will, I won't, I want: what willpower is, and why it matters
The willpower instinct: your body was born to resist cheesecake
Too tired to resist: why self-control is like a muscle
License to sin: why being good gives us permission to be bad
The brain's big lie: why we mistake wanting for happiness
What the hell: how feeling bad leads to giving in
Putting the future on sale: the economics of instant gratification
Infected! : why willpower is contagious
Don't read this chapter: the limits of "I won't" power
I will, I won't, I want : what willpower is, and why it matters
The willpower instinct : your body was born to resist cheesecake
Too tired to resist : why self-control is like a muscle
License to sin : why being good gives us permission to be bad
The brain's big lie : why we mistake wanting for happiness
What the hell : how feeling bad leads to giving in
Putting the future on sale : the economics of instant gratification
Infected! why willpower is contagious
Don't read this chapter : the limits of "I won't" power
