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New product forecasting: an applied approach
Author
Publisher
M.E. Sharpe, Inc
Publication Date
c2006
Language
English
Description
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Table of Contents
From the Book
Foundations of applied new product forecasting
Introduction to applied new product forecasting
Clarifying the terminology of product, service, or offering
A new product forecasting directive
Beginning the new product forecasting endeavor
Types of new product estimates
New product planning versus new product forecasting
Types of new products
New product forecasting techniques
New product forecasting strategy : linking techniques to type of new product
Key concepts
Discussion questions
New product development and new product forecasting: process and structure
The new product development process
Using teams to structure new product development
The new product forecasting process
Assumptions management
S&OP and new product forecasting
Key concepts
Discussion questions
New product forecasting techniques
Judgmental new product forecasting techniques
Jury of executive opinion
Sales force composite
Scenario analysis
Delphi method
Assumptions-based modeling
Using assumptions-based models to identify critical assumptions and examine risk
Decision trees
Markov process model
Key concepts
Discussion questions
Customer/market research techniques for new product forecasting
Concept testing
Product use testing
Market testing
Conjoint analysis
Quality function deployment
The kano model
Key concepts
Discussion questions
Time series techniques for new product forecasting
Looks-like analysis (analogous forecasting)
Diffusion modeling
Composite curve approach
Key concepts
Discussion questions
Regression analysis for new product forecasting
Correlation
Regression analyses
Final comments on regression analyses
Key concepts
Discussion questions
Managerial considerations for applied new product forecasting
Special topics in new product forecasting
Understanding the launch phenomenon
The launch cycle
Prelaunch preparation : launch control protocol
Launch tracking and the launch scorecard
Special new product forecasting issues
Key concepts
Discussion questions
New product forecasting benchmarks
Review of literature on new product forecasting practices
New product forecasting benchmarks
Final observations
Implications for your company's new product forecasting process
Key concepts
Discussion questions.
Foundations of applied new product forecasting
Introduction to applied new product forecasting
Clarifying the terminology of product, service, and/or offering
A new product forecasting directive
Beginning the new product forecasting endeavor
Types of new product estimates
New product planning versus new product forecasting
Types of new products
New product forecasting techniques
New product forecasting strategy : linking techniques to type of new product
Key concepts
Discussion questions
New product development and new product forecasting: process and structure
The new product development process
Using teams to structure new product development
The new product forecasting process
Assumptions management
S&op and new product forecasting
Key concepts
Discussion questions
New product forecasting techniques
Judgmental new product forecasting techniques
Jury of executive opinion
Sales force composite
Scenario analysis
Delphi method
Assumptions-based modeling
Using assumptions-based models to identify critical assumptions and examine risk
Decision trees
Markov process model
Key concepts
Discussion questions
Customer/market research techniques for new product forecasting
Concept testing
Product use testing
Market testing
Conjoint analysis
Quality function deployment
The kano model
Key concepts
Discussion questions
Time series techniques for new product forecasting
Look-like analysis (analogous forecasting)
Diffusion modeling
Composite curve approach
Key concepts
Discussion questions
Regression analysis for new product forecasting
Correlation
Regression analyses
Final comments on regression analyses
Key concepts
Discussion questions
Managerial considerations for applied new product forecasting
Special topics in new product forecasting
Understanding the launch phenomenon
The launch cycle
Pre-launch preparation : launch control protocol
Launch tracking and the launch scorecard
Special new product forecasting issues
Key concepts
Discussion questions
New product forecasting benchmarks
Review of literature on new product forecasting practices
New product forecasting benchmarks
Final observations
Implications for your company's new product forecasting process
Key concepts
Discussion questions.
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Contributors
ISBN
9780765616098
9781317463887
9780765616104
9781317463887
9780765616104
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