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United we brand: how to create a cohesive brand that's seen, heard, and remembered
United we brand: how to create a cohesive brand that's seen, heard, and remembered
Author
Moser, Mike
Publisher
Harvard Business School Press
Publication Date
c2003
Language
English
Book
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Table of Contents
From the Book
You're five steps away from having a customized brand
Core brand values
Core brand message
Brand personality
Brand icons
Your brand roadmap.
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Subjects
Subjects
Brand name products
Management
New products
New products -- Management
More Details
ISBN
9781578517985
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