Brand storytelling: integrated marketing communication for the digital media landscape

Book Cover
Author
Quesenberry, Keith A., 1971-
Publisher
Rowman & Littlefield
Publication Date
[2023]
Language
English

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Subjects

Subjects
Branding (Marketing)
Case studies
Instructional and educational works
Internet marketing
Matériel d'éducation et de formation
Social aspects
Storytelling
Storytelling -- Social aspects
Études de cas

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Contributors
Coolsen, Michael K. author
ISBN
9781538176382
9781538176375

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