Health and wellness tourism

List of Contributors

Preface

Part 1. History, definitions, and scope

1. Introduction

2. Historical overview

3. Contemporary definitions

4. Leisure, lifestyle, and tourism

5. Typologies of health and wellness tourism

6. An international and regional analysis

Part 2. Managing and marketing health and wellness tourism

7. Demand, motivations, and profiles

8. Planning and development

9. Managing destinations and sites

10. Reaching customers

11. Product development

12. Conclusions: The future of health and wellness tourism

Part 3. Operational and management issues

Case studies

1. Heritage of spa and health tourism in Russia

2. The Health Spa Resort Rogaska Slatina returning to its past glory

3. Regeneration of an historic spa town: A case study of spa in Belgium

4. Vidago and Pedras Salgadas spas, the revival of a tourism attraction or a marketing technique for beverages?

5. The Luigiane thermal baths: A tool for deseasonalization of the tourist demand in Calabria (Italy)

6. Hotel Herttua - Spa and rehabilitation centre in Eastern Finland

7. Sao Pedro do Sul thermal centre: Between health and wellness tourism

8. Case 'Healing Hills and Wellness in Luxury'

9. Peninsula Hot Springs: A new spa tourism experience 'Down Under'

10. Using wellness elements for branding an exclusive image of tourism sites in the north of Israel

11. Ayurvedic health tourism in Kerala, India

12. Hot springs in Japanese domestic and international tourism

13. CHI Spa at The Shangri-La's, Sabah, Malaysia: Its philosophy and management concept - 'journey of experiences'

14. Case study: The Big Chill festival, England, United Kingdom

15. The growing Yoga community in the Netherlands: How Yoga is becoming a lifestyle product including tourism activities

16. Medical tourism in India: A case study of Apollo Hospitals

17. The use of spas by meetings participants: The case of the United States

Bibliography

Index