pt. 1. Institutions and audiences
1. The moms 'n' pops of CATV / Megan Mullen
2. A taste of class : pay-TV and the commodification of television in Postwar America / John McMurria
3. Cable's digital future / Francois Bar and Jonathan Taplin
4. If it's not TV, what is it? the case of U.S. subscription television / Amanda D. Lotz
5. Where the cable ends : television in fringe areas / Lisa Parks
6. Discovery's Wild Discovery : the growth and globalization of TV's animal genres / Cynthia Chris
7. Tunnel vision and food : a political-economic analysis of Food Network / Cheri Ketchum
8. Target market black : BET and the branding of African-America / Beretta E. Smith-Shomade
9. Monolingualism, biculturalism, and cable TV : HBO Latino and the promise of the multiplex / Katynka Z. Martinez
10. Gay programming, gay publics : public and private tensions in lesbian and gay cable channels / Anthony Freitas
11. The Nickelodeon brand : buying and selling the audience / Sarah Banet-Weiser
pt. 3. Cable programs : the platinum age of television?
12. Cable watching : HBO, The Sopranos, and discourses of distinction / Dana Polan
13. Bank tellers and flag wavers : cable news in the United States / Toby Miller
14. Dualcasting : Bravo's gay programming and the quest for women audiences / Katherine Sender
15. I'm rich, bitch!!! comedy of Chappelle's show / Christine Acham
16. The WWE's global reach : Latino fans and wrestlers / Ellen Seiter
