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New media and public relations
Publisher
Peter Lang
Publication Date
c2012
Language
English
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Table of Contents
From the Book - 2nd ed.
Sandra Duhé: Editor's Note
Sandra Duhé: Introduction: A Thematic Analysis of 30 Years of Public Relations Literature Addressing the Potential and Pitfalls of New Media
Sandra Duhé: Overview
Chiara Valentini/Dean Kruckeberg: New Media Versus Social Media: A Conceptualization of Their Meanings, Uses, and Implications for Public Relations
Jennifer L. Bartlett/George Bartlett: Kaleidoscopes and Contradictions: The Legitimacy of Social Media for Public Relations
W. Timothy Coombs/Sherry J. Holladay: Internet Contagion Theory 2.0: How Internet Communication Channels Empower Stakeholders
Donnalyn Pompper/David Crider: New Media and Symmetry-Conservation Duality: As Viewed Through the Legal/Public Relations Counselor Relationship Lens
Betsy A. Hays/Douglas J. Swanson: Using Reverse and Traditional Mentoring to Develop New Media Skills and Maintain Social Order in the Public Relations Workplace
Eunseong Kim/Terri L.
Johnson: Social Media in Public Relations Practice: Early Adopters Discuss Use and Challenges of Measurement
Donna Z. Davis: Engaging the Disengaged in Virtual Worlds: Online Gaming as Public Relations Strategy
Sandra Duhé: Overview
Tina McCorkindale: Follow Me or Be My Friend: How Organizations are Using Twitter and Facebook to Build Relationships and to Communicate Transparently and Authentically
Linjuan Rita Men/Wan-Hsiu Sunny Tsai: How Companies Cultivate Relationships with Publics on Social Network Sites: Evidence from China and the United States
Romy Fröhlich/Clarissa Schöller: Online Brand Communities: New Public Relations Challenges Through Social Media
Carol Ames: Entertainment Public Relations: Engagement with Celebrity, Film, and TV Brands Through Online and Social Media
Alexander V.
Laskin: Social Media and Investor Relations
Sandra Duhé: Overview
Jordi Xifra: New Media and Public Diplomacy in Network Society: Applying Manuel Castells' Sociology to Public Relations
Brooke Fisher Liu/Rowena L. Briones: New Media, Public Relations, and Terrorism Resilience
Mahmoud Eid/Derek Antoine: Political Marketing in Canada: A Utilitarian Use of Facebook
Yi Luo: Demystifying Social Media Use and Public Relations Practice in China
Sandra Duhé: Overview
Sarah Merritt/Lauren Lawson/Dale Mackey/Richard D. Waters: If You Blog It, They Will Come: Examining the Role of Dialogue and Connectivity in the Nonprofit Blogosphere
Kati Tusinski Berg/Sarah Bonewits Feldner: The World is a... Network: Social Media and Cause Networks in the Girl Effect Movement
Denise Bortree/Xue Dou: The Role of Proximity in Advocacy Communication: A Study of Twitter Posts of Sierra Club Groups
Brooke Weberling/Richard D. Waters/Natalie T. J.
Tindall: The Role of Text Messaging in Public Relations: Testing the Situational Theory of Publics for Mobile-Giving Campaigns
Dedria Givens-Carroll: Gimme That Ole Tyme Religion in a New Fangled Way: Faiths Connect, Build Relationships via Facebook
Sandra Duhé: Overview
Lucinda L. Austin: Framing Health Through Social Media: A Web Analysis of the U.S. Centers for Disease Control and Prevention's Use of Social Media
Jeong-Nam Kim/Kelly Vibber: Networked Sociability and Cybercoping: The Effects of Enabled Personal Networks and Enhanced Health Outcomes Among Chronic Health Problem Solvers
Sandra Duhé: Overview
Daradirek Ekachai/David L. Brinker, Jr.: University Social Media Policies: A Content Analysis Study
Chang Wan Woo/Wonjun Chung: Social Media in Relationship-Building Among Collegiate Sports Organizations: A Test of Relationship Cultivation Strategies
Sandra Duhé: Overview
Brooke Fisher Liu/Yan Jin/Lucinda L.
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ISBN
9781453905562
9781433116285
9781433116278
9781433116285
9781433116278
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