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Managing with dual strategies: mastering the present, preempting the future
Managing with dual strategies: mastering the present, preempting the future
Author
Abell, Derek F., 1938-
Publisher
Maxwell Macmillan International
Publication Date
c1993
Language
English
Book
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Table of Contents
From the Book
The dual nature of management
Duality in practice
There's more to customer satisfaction than meets the eye
Market segmentation
Markets in motion
Defining an industry
The company and its competitors: visible differences
The company and its competitors: hidden differences
The dynamics of costs
Managing costs for competitive advantage
Mastering the present
Agendas for change
Preempting the future
Turning the organization inside out and upside down
Moving to dual planning
Controlling performance and monitoring change.
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Subjects
Subjects
Management
Marketing
Organizational effectiveness
Strategic planning
More Details
ISBN
9780029001455
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