Cheerleader! cheerleader!: an American icon

Introduction: Cheerleading: what's there to cheer about?

Chapter 1: Cheerleading-as American as apple pie and customized synthetic wiglets

Chapter 2: Cheerleading with a twist: transformative cheerleaders

Chapter 3: Pump it up: sports, athleticism, and the new cheerleader

Chapter 4: Cleavage, buns, and poms: cheerleading and eroticism

Chapter 5: Cheerleading as a "white girl thing": the racial politics of cheerleading

Chapter 6: From cheer making to money making: the spirit industry

Chapter 7: Cheer evolution: the changing face of a cultural icon.