Superfandom: how our obsessions are changing what we buy and who we are
Author
Publisher
Varies, see individual formats and editions
Publication Date
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Language
English
Description
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Subjects
Subjects
Business
BUSINESS & ECONOMICS / Consumer Behavior
BUSINESS & ECONOMICS / Customer Relations
BUSINESS & ECONOMICS / Marketing
Consumer behavior
Consumption (Economics)
Consumption (Economics) -- Social aspects
Digital media
Digital media -- Social aspects
Economic aspects
Enthusiasm
Enthusiasm -- Economic aspects
Fans (Persons)
Fans (Persons) -- Psychology
Marketing
Marketing -- Social aspects
Psychology
Social aspects
Social Science
SOCIAL SCIENCE / Popular Culture
BUSINESS & ECONOMICS / Consumer Behavior
BUSINESS & ECONOMICS / Customer Relations
BUSINESS & ECONOMICS / Marketing
Consumer behavior
Consumption (Economics)
Consumption (Economics) -- Social aspects
Digital media
Digital media -- Social aspects
Economic aspects
Enthusiasm
Enthusiasm -- Economic aspects
Fans (Persons)
Fans (Persons) -- Psychology
Marketing
Marketing -- Social aspects
Psychology
Social aspects
Social Science
SOCIAL SCIENCE / Popular Culture
More Details
Contributors
ISBN
9781781255339
9781681684789
9780393249958
9781681684789
9780393249958
UPC
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