Profit : open books, cash flow, and income
Build : balance sheet, risk, financing, and diversification
Compete : economics and competition
Adapt : monetary and fiscal policy, the economic cycle, and economic systems
Lead : vision, integrity, change, and teams
Own : entrepreneurship, innovation, and forms of ownership
Act : ethics and corporate social responsibility
Plan : roles, mission, strategy, and plans
Organize : organization structure, culture, and employee recruitment, selection, and hiring
Direct, control, evaluate : decision making, delegating, and appraising
Discover : the marketing mix, market research, and target marketing
Create : product innovation, branding, pricing, and value
Communicate : promotions and marketing communications
Decide : the IT organization, data-driven decisions, and IT risks
Improve : operations, quality, and distribution
Connect : business presentations, e-mail, and memos
Advance : careers, networking, and interviewing
Invest : your money, your future.
