Designing with the mind in mind simple: guide to understanding user interface design guidelines

Our perception is biased

Our vision is optimized to see structure

We seek and use visual structure

Our color vision is limited

Our peripheral vision is poor

Reading is unnatural

Our attention is limited; our memory is imperfect

Limits on attention shape our thought and action

Recognition is easy; recall is hard

Learning from experience and performing learned actions are easy; novel actions, problem solving, and calculation are hard

Many factors affect learning

Human decision making is rarely rational

Our hand-eye coordination follows laws

We have time requirements.