Evolution of trust -- Introduction -- Trust leaps. From eleventh-century traders to Alibaba: how trust works to cross barriers, calm fears and revolutionize what's possible -- Losing faith. Behind the devastating crisis in institutional trust--and why we're now more likely to "phone a friend" -- Strangely familiar. From sushi to self-driving cars--some surprising lessons in persuading people to trust new ideas -- Where does the buck stop? When trust crashes in the "self-managed" digital world, who's accountable? -- But she looked the part. A cautionary tale about deceptive appearances, and the technology that could unmask fakers and frauds -- Reputation is everything, even in the dark. what drug dealers on the darknet can teach us about great customer service -- Rated: would your life get a good trust score? When dystopian sci-fi turns into a reality and every little move you make is ranked, who wins and who loses? -- In bots we trust. But should we...an how to we make them ethical? -- Blockchain part I: the digital gold rush. From fei to bitcoin, the long road to setting money free. What will it mean for the City? -- Blockchain part II: the truth machine. The golden promises of the blockchain: over-hyped or the trustworthy key to our digital future? -- Conclusion.